Data Source Attribution Techniques for Mapping Brand Narratives
Brand narratives increasingly move across multiple platforms, from TikTok and Telegram to YouTube, online news, and broadcast media. As social video becomes a more influential source of information, organisations need to understand where stories begin, how they are reframed, and which sources drive their spread. Data source attribution provides this visibility, helping teams trace narrative movement, evaluate influence across channels, and make better-informed marketing and communication decisions.
What Is Cognitive Warfare in Modern Information Wars?
Wars were never limited to missiles, tanks, and troops on the ground. Rhetoricians in Ancient Greece understood that shaping perception could be as decisive as any battle (Henschke, 2025). What is unprecedented today is the technological infrastructure behind these timeless strategies. It allows them to scale globally in real time and target civilian populations as easily as military ones.
What Is Sentiment Analysis and How It Helps Decode Complex Narratives
In the era of social media and digital information overload, emotion has become the dominant currency - and attention its exchange. In this environment, what people feel often matters more than what is true. Understanding sentiment is therefore no longer optional - it is essential.
