Solutions
Repsense for Social Media & Marketing Managers
You track what people say about your brand. Repsense shows you what it means. Built in Europe for complex information environments, the platform delivers social listening across every major platform — including what’s being said inside TikTok videos and Instagram Reels your current tools can’t read — alongside narrative intelligence that separates the mentions that matter from the noise that doesn’t.
Used by
Social media and marketing teams at enterprises across automotive, financial services, retail, and technology sectors
Your Challenges
What Social Media & Marketing Managers Deal With Daily
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An article entirely about your brand and a passing mention in a football recap get the same weight in your dashboard. A TikTok review that shapes purchase intent and a bot repost count the same. Your reporting inflates volume and dilutes insight. Repsense scores every mention for Brand Prominence - primary, secondary, or episodic - so you measure what matters, not what’s just noise.
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TikTok, Reels, YouTube Shorts - this is where brand perception is now shaped. Your social listening tool might count these posts by caption or hashtag, but it cannot tell you what is being said or shown inside the video. A product review, a complaint, a competitor comparison, an influencer endorsement - all invisible if your tool only reads text. Repsense deep-analyses video content: speech, visual elements, brands, products, and sentiment - structured and searchable.
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Share of voice and sentiment scores describe the past. They don’t tell you what narrative is emerging, whether a campaign shifted perception, or which competitor is gaining ground on a theme your brand should own. Repsense clusters social conversation into narrative threads - visible, scorable, and trackable over time.
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Exporting data, building slides, writing commentary, making it presentable. Every week. Repsense delivers automated weekly and monthly intelligence summaries - metrics, competitive comparison, top storylines - to your inbox on Monday morning. For deeper analysis, AI analyst reports are generated from any narrative or campaign in minutes.
What Repsense Delivers For Your Team
Intelligence Capabilities Mapped to Your Workflow
LISTEN
Social listening across Facebook, Instagram, TikTok, YouTube, X, Telegram, Reddit, and LinkedIn - plus web, broadcast, podcasts, forums, and print. Under 15 minutes from publication to your dashboard for social and web content. Under 2 hours for broadcast.
DEEP VIDEO INTELLIGENCE — WHAT YOU SEE INSIDE EVERY VIDEO
When a TikTok video mentions your brand, your current tool shows you the post caption and maybe a hashtag. Repsense reads the video itself. Every TikTok, Instagram Reel, and YouTube Short that matches your monitoring configuration is deep-analysed by AI that processes text, speech, and visual content simultaneously. Here is what you get for each video:
Timestamped transcription. Every spoken word, with start and end timestamps to the tenth of a second. Search for what was said about your brand at exactly which moment. Jump straight to the segment that matters.
Visual text extraction. Every on-screen text overlay, caption card, price tag, or call-to-action — with timestamps. The discount code that flashed for two seconds. The competitor name on a comparison slide. The product claim in a text overlay your monitoring tool never saw.
Brand and product detection. Brands mentioned or shown, with cumulative screen time. Products identified at the granular level - at the specific level: "Nike Air Max 90." Know which of your products appeared, for how long, and in what context.
Persona identification. Named individuals appearing in the video - influencers, executives, public figures - identified and logged. Know who is talking about your brand in video, across all formats.
Visual context and colour. Dominant colour palette, visual composition, and production quality scoring. Understand the aesthetic context your brand appears in - relevant for influencer vetting and campaign measurement.
Narrative and sentiment. What story the video is telling about your brand. What emotional register it operates in. Whether it reinforces or contradicts your communication narratives. Scored and filterable like any text mention.
All of this is structured, searchable, and filterable in the platform. Search "strawberry" and find every video that mentioned, showed, or featured strawberries - spoken, written on screen, or visible in frame. Search "competitor brand" and find every video where your competitor appeared, with exact screen time. Filter by narrative match to find only videos that impact your positioning. This is not transcript search. This is content comprehension.
DISCOVER
Automatic detection of emerging entities, topics, and trends your monitoring keywords didn’t anticipate. Repsense’s Discovery module uses named entity recognition to surface new players, products, and themes gaining traction in your media landscape - then tracks their trajectory over time. Compare discovered entities between periods to see what’s rising and what’s fading. This is how you find the conversation you should be in before your competitors notice it.
MEASURE
Every mention scored for Impact - a composite of source authority, content quality, brand prominence, and sentiment - beyond volume or reach. Impact multiplied by contacts gives you Communication Effectiveness: how many people were meaningfully reached, beyond potential exposure. Narrative coverage tells you what percentage of your mentions actually correspond to the themes that matter for your brand’s positioning. For competitive benchmarking, the same metrics applied across competitors let you compare on narrative depth, beyond share of voice.
REPORT
Automated weekly and monthly summaries delivered to your inbox: key metrics, period-over-period comparison, competitive benchmarking, and top storylines. Exportable dashboards in PDF, CSV, XLSX, or JSON. For campaign-specific or stakeholder reporting, AI analyst reports generated from any narrative cluster, time period, or competitive comparison in minutes - structured, visual, and ready to present. The Monday morning report that used to take three hours, delivered before you arrive.
Go Deeper
Explore the Capabilities That Matter to Your Role
Full solution page for media monitoring and crisis intelligence
Brand narrative tracking, influencer vetting, and campaign intelligence
AI Analyst Reports
Live examples of intelligence report deliverables
How Repsense comprehends TikTok, Reels, and Shorts at the content level
Dashboards & Alerts
Analytics environment, exportable dashboards, and alert configuration
How brands use Repsense for social intelligence and campaign measurement
See What Your Social Listening Is Missing
Request a demo to see how Repsense adds video comprehension, narrative intelligence, and automated reporting to the social media monitoring your team already does. See the content inside the TikToks your current tool only counts.