Solutions
AI Media Monitoring & Reputation Intelligence
Everything your monitoring tool does — mentions, sentiment, share of voice — plus the narrative depth it can't reach. Track what's being said about your organisation across text, broadcast, and video. Understand why it's being said, how it's spreading, and where it's heading.
Trusted by
Used by global enterprises and institutions for media intelligence, reputation monitoring, and narrative threat detection. Platform research delivered to NATO StratCom COE and European Parliament.
The Problem
Your monitoring tool sees mentions. It doesn't see narratives
Dozens of platforms offer real-time alerts, sentiment scoring, share of voice dashboards, and coverage reports. For tracking mentions, they work. The problem is that mentions are not what damage reputations.
Reputations are shaped by narratives — coherent stories that form across platforms, gain momentum through amplification, and shift perception before a volume spike ever registers. A negative product review is a mention. A coordinated thread linking your brand to environmental harm, amplified through TikTok videos and picked up by journalists, is a narrative. Your current tool counts the first. It cannot see the second.
The blind spot is structural. Legacy monitoring was built for text. But sixty-five percent of news is now consumed through social video. Brand narratives are being constructed inside TikTok reviews, YouTube commentary, Instagram Reels, and live broadcast — content that text-based tools cannot read. Your platform may tell you a video exists. It cannot tell you what is being said inside it.
The result: communications teams track what they can see and miss what actually shapes perception. Crises are detected after they've spread. Coordinated attacks look the same as genuine complaints. And the question every executive asks — "Is this real, or is someone manufacturing this?" — goes unanswered.
Repsense answers that question.
Use cases
Built for communications teams that need more than mentions
Full-Spectrum Media Monitoring — Including Video
Repsense delivers everything a monitoring platform should: real-time mention tracking, sentiment analysis, share of voice, source identification, competitive benchmarking, and automated alerts — across online news, social media, broadcast television, radio, podcasts, print, and forums, in 75+ languages.
Where Repsense goes further is video. The platform performs deep content analysis inside TikTok, YouTube, Instagram Reels, and live broadcast — speech-to-text transcription, visual context extraction, brand and product detection, and narrative classification. A product unboxing showing your competitor's logo, a lifestyle video where your brand appears without being named, a TikTok review that reshapes perception through tone rather than keywords — Repsense sees all of it. This is not metadata tagging. It is full content-level comprehension at scale.
Narrative Intelligence & Reputation Tracking
Mentions tell you how often your brand is discussed. Narratives tell you what stories are being told about it.
Repsense clusters all content — across platforms, languages, and media types — into coherent narrative threads. Each thread is scored for growth velocity, sentiment trajectory, source authority, and brand impact. Your team sees a structured narrative landscape: which stories are gaining momentum, which are fading, what themes are emerging that your brand isn't part of, and where competitors are losing ground.
This is the difference between knowing your sentiment dropped three points and understanding that a narrative linking your supply chain to labour concerns is accelerating across European media, driven by two investigative journalists and a viral TikTok series, and is projected to reach mainstream broadcast within the week. One is a data point. The other is intelligence.
Crisis Detection & Predictive Early Warning
Most monitoring tools detect crises by volume spike. By then, the narrative has already spread.
Repsense detects crises earlier — not by watching for volume, but by tracking narrative behaviour. The platform monitors thousands of narrative clusters simultaneously, each scored for coordination intensity, growth velocity, and structural pattern. When a negative narrative combines rapid cross-platform spread with amplification patterns that indicate organised distribution, the system flags it before content volume alone would trigger a conventional alert.
Predictive models project trajectories forward, estimating time-to-mainstream for emerging threats. This is how Repsense provided a major automotive manufacturer with early warning of a negative narrative before it reached mainstream visibility — giving the team time to prepare a measured response rather than issue a reactive statement. Crisis briefings — source attribution, propagation path, trajectory, response considerations — are ready in minutes.
Coordinated Attack Detection
Not every reputation threat is genuine. In an increasing number of brand crises, a significant share of accounts driving negative conversation are inauthentic — bot networks, coordinated campaigns, or organised attacks designed to manufacture outrage. Traditional monitoring shows the sentiment spike. It cannot tell you whether it's real.
Repsense can. The platform's coordination detection engine analyses the structural behaviour behind negative narratives: synchronised posting patterns, cross-platform amplification chains, and duplicate content distributed through nominally independent accounts. When a negative narrative is flagged, your team receives source-level evidence: which accounts are coordinated, what percentage of activity is inauthentic, and the narrative's predicted trajectory with the manufactured component removed.
This lets a communications team distinguish a genuine customer concern requiring a public response from a manufactured attack requiring a different strategy entirely. No mainstream media monitoring platform offers this capability today.
How it works
From raw media to reputation intelligence
DEFINE
Define your brand, competitors, executives, product lines, and the narratives that matter. Configure alert thresholds and crisis escalation criteria. Fine-tune data sources from continuous collection across millions of sources in 75+ languages.
DETECT
The platform ingests content from news, social media, broadcast, radio, podcasts, TikTok, YouTube, Reels, and forums. Mentions, sentiment, share of voice, and source tracking run continuously. On top of that, content is clustered into narrative threads scored for growth velocity, sentiment trajectory, coordination level, and brand impact.
TRACK
Three layers work simultaneously: emerging narrative detection flags new clusters; coordination analysis identifies manufactured amplification; predictive alerts fire when a narrative's trajectory indicates it will reach mainstream visibility, giving your team a response window before impact.
ACT
Generate crisis briefings, reputation reports, competitive narrative analyses, and campaign impact assessments. Export structured data into existing PR, communications, or brand management workflows. Whether it's a quarterly board report or an urgent threat briefing, the output is ready in minutes.
Evidence
Commercial proof, built on defence-grade capability
Automotive Manufacturer — Early Detection of Negative Narrative
Repsense surfaced a negative narrative targeting a major car manufacturer before it reached mainstream visibility. The platform detected the narrative forming across video reviews and forum posts, identified the amplification pattern, and flagged it with enough lead time for a measured response.
Financial Institution — Fraud Narrative Detection
Repsense detected narratives alleging fraudulent practices at a major bank before they reached the customer base at scale. The platform tracked propagation and provided a structured briefing — enabling a proactive response before the claims could drive customer attrition.
Validated at the Highest Level
The AI behind Repsense's commercial platform is the same engine used in operational deployments for European government institutions. The coordination detection, video analysis, and predictive models have been tested against datasets spanning millions of pieces of content — not in a lab, but in live operational environments where accuracy matters.
Platform research delivered to: NATO StratCom COE · European Parliament · Election monitoring deployments across five European countries
Why repsense
What sets Repsense apart
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Repsense comprehends video: AI summaries, speech-to-text across languages, visual brand and product detection, and narrative classification — across TikTok, Reels, YouTube, and broadcast at scale. Sixty-five percent of media consumption is video. Your monitoring should be too.
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Mentions, sentiment, share of voice, and source tracking are the baseline. On top of that, content is clustered into narrative threads, scored for brand impact, tracked for sentiment evolution, and benchmarked against competitors. The metrics you expect plus the strategic depth you've been missing.
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Predictive models project narrative trajectories forward. You see where a story is heading, not where it was. Proven in live deployments: pre-mainstream detection for both enterprise and government clients.
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When negative sentiment spikes, your team needs to know whether it's genuine or manufactured. Coordination analysis identifies bot amplification and inauthentic activity at the structural level — a capability no mainstream monitoring platform offers today.
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The platform's AI has been validated in the most demanding information environments — institutional deployments where detection accuracy is not a feature but a requirement. That rigour is built into every commercial deployment.
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European data sovereignty, GDPR-compliant data handling, European hosting. For European enterprises, this matters for procurement, data protection, and trust.
See what your monitoring tool is missing
Request a demo to see how Repsense delivers full brand monitoring plus narrative intelligence inside video — track sentiment and share of voice, understand the stories shaping your brand, spot competitive opportunities, vet influencers at the content level, and detect coordinated attacks before they escalate.
Or contact us directly defense@repsense.com