Solutions
Narrative Intelligence for Brands and Influencer Marketing
Track what's really being said about your brand — inside video, across platforms, in 75+ languages. Full brand monitoring with narrative depth no social listening tool can match. Vet influencers beyond vanity metrics. Detect coordinated attacks before they become crises. Powered by the same AI that detects information operations for NATO.
Trusted by
Used by global enterprises and agencies for brand intelligence, influencer vetting, and narrative threat detection. Platform deployed for NATO StratCom COE and European government institutions.
The Problem
Your brand lives in video. Your tools don't.
Sixty-five percent of news is now consumed through social video. Your brand is being discussed, reviewed, praised, and attacked inside TikTok videos, YouTube reviews, Instagram Reels, and live broadcasts — in dozens of languages, every day. The vast majority of brand monitoring tools cannot read any of it.
Legacy social listening platforms were built for text — and for text, many work well. They count mentions, track hashtags, measure sentiment, and report on share of voice. But video is where brand perception is increasingly shaped, and text-based tools cannot comprehend what is happening inside video — the speech, the visuals, the products shown, the brands displayed, the narrative being constructed. The influencer landscape has the same blind spot — vetting remains shallow: follower counts, engagement rates, audience demographics. No analysis of what an influencer actually says inside their content or whether their messaging history presents brand safety risks.
Repsense closes both gaps. The AI that detects state-sponsored information operations for European defence institutions is the same AI that monitors your brand narrative, vets your influencers, and identifies threats to your reputation — inside video, across platforms, in 75+ languages.
Use cases
Built for brand teams that need more than social listening
Brand Narrative Intelligence
Repsense does everything traditional brand monitoring does — mentions, sentiment, share of voice, source tracking — and then goes further. The platform groups content about your brand into narrative threads: not just how often you're mentioned, but what stories are being told about you. Each thread is scored for brand impact and sentiment trajectory and tracked over time. The same analysis runs across your competitors and category — surfacing where competitors are losing ground and what themes are gaining momentum that your brand isn't part of yet.
Narrative Threat Detection & Brand Protection
Coordinated narrative attacks — once reserved for governments and elections — now target brands. Organised bot networks manufacture outrage, amplify negative stories, and create the appearance of public consensus where none exists. In some major brand crises, over 20% of the accounts driving negative conversation have been inauthentic. Traditional monitoring shows you the sentiment spike. It cannot tell you whether it's real.
Repsense can. The platform detects coordinated attacks at the structural level — synchronised posting, bot networks, cross-platform amplification chains — and issues alerts with source-level evidence: which accounts are coordinated, how the amplification is structured, and the narrative's predicted trajectory. Your team distinguishes genuine concern from manufactured outrage and calibrates a proportionate response.
Influencer Vetting & Authenticity Intelligence
Repsense analyses every video an influencer publishes — not their metrics, their actual content. The platform generates AI comprehension summaries of each video, detects objects, brands, viral trends, and products shown, and scores the creator across user-defined rating dimensions. Brand teams choose content quality, adverticity, creativity, family friendliness, ESG alignment, reliability, harm risk, orginality, societal relevance. You define the lens. The platform applies it across a creator's entire history, at scale, across languages and platforms.
Authenticity verification goes beyond fake follower detection. Repsense analyses engagement patterns for structural authenticity — whether activity indicates genuine audience behaviour or purchased engagement.
Video-Native Brand Monitoring
Repsense monitors everything text-based tools monitor — news, social posts, blogs, forums — and extends into video content they cannot touch. The AI comprehends each video: rich analytical summaries of what is said and shown, detection of physical objects, brands, products, and activities in the frame, content classification, and mapping to your narrative framework. Every video becomes a searchable, structured intelligence asset.
This is programmable video intelligence. You define which brands to track, which products to flag, which dimensions to score — across TikTok, YouTube, Reels, and broadcast television, in every language the platform operates in. A product unboxing showing your competitor's logo, a lifestyle video where your brand appears on screen for twelve seconds, a review that shows your product being replaced without naming it — Repsense sees all of it.
How it works
From raw content to brand advantage
DEFINE
Define your brand, competitors, product lines, key executives, and narratives or brand features that matter. Configure influencer watchlists, brand safety criteria, and rating dimensions — content quality, adverticity, family friendliness, ESG, or any other scoring lens. Fine tune data sources from continuous collection across millions of sources in 75+ languages.
DETECT
The platform ingests content from social media, news, broadcast, TikTok, YouTube, Reels, and podcasts. Mentions, sentiment, share of voice, and source tracking run continuously. On top of that, content is clustered into narrative threads scored for growth velocity, sentiment trajectory, brand impact, and coordination level. Competitive narratives and category themes are tracked in parallel.
TRACK
Brand impact scoring evaluates how each narrative cluster affects your positioning — reach, sentiment trajectory, source authority, audience overlap. Competitive intelligence surfaces competitor vulnerabilities, emerging category themes, and market conversations your brand is absent from. Coordination analysis identifies manufactured amplification. Predictive alerts fire when a narrative's trajectory indicates it will reach mainstream visibility.
ACT
Brand health dashboards, campaign impact assessments, competitive narrative briefings, and threat reports all export from the same platform. Feed structured data into existing PR, communications, or brand management workflows. Whether it's a quarterly perception report or an urgent attack briefing, the output is ready in minutes.
Evidence
Commercial proof, built on defence-grade capability
Automotive Manufacturer — Early Detection of Negative Narrative
Repsense surfaced a negative narrative targeting a major car manufacturer before it reached mainstream visibility. The platform detected the narrative forming across video reviews and forum posts, identified the amplification pattern, and flagged it with enough lead time for a measured response.
Financial Institution — Fraud Narrative Detection
Repsense detected narratives alleging fraudulent practices at a major bank before they reached the customer base at scale. The platform tracked propagation and provided a structured briefing — enabling a proactive response before the claims could drive customer attrition.
Defence-Grade Capability, Commercially Applied
Every capability on this page is built on the same engine that powers Repsense's work for European defence institutions and NATO. The coordination detection that identifies FIMI campaigns is the same detection that identifies manufactured brand outrage. The video AI that comprehends hostile propaganda is the same AI that reads what influencers say and show about your products.
Platform research delivered to: NATO StratCom COE · European Parliament · Multiple European election monitoring deployments · Lithuanian, Moldovan, German, Romanian, and Armenian government institutions
Why repsense
What sets Repsense apart
-
Repsense comprehends video: AI-generated analytical summaries, visual brand and product detection, activity classification, and configurable scoring dimensions — across TikTok, Reels, YouTube, and broadcast. Every video becomes a searchable, structured brand intelligence asset, not a thumbnail with a timestamp.
-
Mentions, sentiment, share of voice, and source tracking — plus content clustered into narrative threads, scored for brand impact, tracked for sentiment evolution, and benchmarked against competitors and category themes. The metrics you expect and the strategic depth you've been missing.
-
When negative sentiment spikes, your team needs to know whether it's genuine or manufactured. Coordination analysis — proven in detecting foreign information operations for European governments — identifies bot amplification and coordinated inauthentic activity at the structural level.
-
AI comprehension of every video, scored against user-defined dimensions — content quality, brand safety, creativity, family friendliness, ESG alignment, or any criteria your brand requires. The same engine that scores disinformation risk for defence clients scores adverticity and reliability for brand teams.
-
Predictive models project narrative trajectories forward. You see where your brand narrative is heading — not where it was. For crisis prevention and campaign planning alike, prediction changes the operating model.
-
European data sovereignty from the ground up. GDPR-compliant data handling, European hosting, deep understanding of EU regulatory environments.
See what your monitoring tools are missing
Request a demo to see how Repsense delivers full brand monitoring plus narrative intelligence inside video — track sentiment and share of voice, understand the stories shaping your brand, spot competitive opportunities, vet influencers at the content level, and detect coordinated attacks before they escalate.
Or contact us directly defense@repsense.com