Nextgen Online Reputation Management: Introducing the New Repsense Platform
Today marks the launch of our new revamped Repsense platform, bringing a host of enhancements to our clients' reputation-tracking projects.
Right now, you can start by picking any brand or keyword, analyze all publicly available data about it from 100M+ sources, and get a clear reputation score as well as tons of other valuable insights that help you shape your communication strategy.
With the assistance of our updated artificial intelligence model Adler, navigating and analyzing your data becomes more seamless and efficient than ever before. But what improvements can you expect? Let's delve into the details:
Narrative Analysis
Your reputation is a result of numerous elements, ranging from the perception of your products and leadership to your overall business success, ESG initiatives, and innovation. In our new platform, you'll have the power to meticulously dissect 7+ narratives, enabling you to address specific reputation challenges head-on.
How narratives can help your company? For instance, you can find out how your potential customers or partners see your brand though these 7 narratives:
Innovation. How innovative is the company?
Employer branding. Is it a great place to work in?
Leadership reputation. Who steers this ship?
Business success. Is this a generally reputable and solid business, does it pay taxes, gain profit, or get investments?
Product success. Do the customers love the products, write great reviews, and agree that the price is reasonable?
Environmental, social, and governance (ESG). Is it a socially responsible business?
Scandal. Are the any blemishes that darken the brand image?
Combined, all of these dimensions form a reputation – and you can now easily slice and dice it with advanced filters.
Keep in mind that you can also create custom narratives and analyze any reputation dimension you can think of.
Advanced Filtering of Historical and Real-Time Data
Measure the effectiveness of your communication campaigns in real time and compare your current situation with the data archive. By monitoring the evolution of your reputation over time, you can precisely plan your next steps to solidify your position as an industry leader.
With this upgrade, we will refresh the data more frequently to ensure you are always well-informed about the latest situation.
Filter all your data with all the relevant filters:
Time. Track your progress and shape your next steps using historical and real-time data.
Entities. Check who were the main characters in stories about you – and do they match your key spokespeople.
Narratives. Review how well you match each narrative – and figure out new ways to upgrade your reputation.
Keywords. Use the most relevant keywords to understand which were the most prominent online.
Competitors. Check your position online compared to your competitors – and see what you can do to stay ahead.
Impact of Mentions
While every mention of your brand holds significance, some wield greater influence in shaping your reputation. Factors such as the quality of the source, the authority of the author, and the accuracy of metadata determine the impact each mention has. With Repsense, you can track the influence of every mention on your company's overall image.
Our AI model Adler assigns a score to each piece of content, ranging from -100 to +100. This score indicates both the strength and sentiment—whether positive or negative—of the impact that the text has on your brand's online reputation.
Here are just some of the elements that we consider while creating the scores:
Source authority. Is the piece of content published on a reputable platform?
Favourability. Does the text favor the brand, or put it in a negative light?
Text quality. Is it a solid piece of content that is original, long enough, well-written, and contains all the SEO-friendly attributes, such as images, metadata, hashtags, or links?
Author reputation. Was it created by a reputable creator or was published anonymously?
Brand prominence. Was the brand mentioned in the text a hero in this story, or was it just a side character?
... and many other factors.
On top of these changes, you might have noticed that the Repsense brand has a fresh look – and the same goes for the visual side of our platform. To make sure that our platform is easy to navigate and understand, we have upgraded the design interface, now offering a more compact layout that prioritizes essential reports.
Read more about the release and the next steps in our release notes.
The launch of our new Repsense platform marks a significant leap forward in online reputation management. With powerful tools at your disposal, navigating the digital landscape and safeguarding your brand image has never been more efficient.
Book a demo or, if you already have an account, try out the new platform now: