REPSENSE ADLER
AI Media Monitoring and Analytics Service
Explore the nextgen information tracking and narrative evaluation tool that provides a novel approach to media analytics. It’s the first-in-class global tool to objectively measure communication campaign success.
100 million
sources
86
factors considered
1.5 billion
data points analyzed
Real-time Analysis for the Most Precise Insights
Filter the narratives
✴ Filter the information based on sentence, paragraph, and article-level narratives
✴ Recognize and track new phenomenon, including new topics emerging about your brand or your competitors
✴ Easily customize and assign narratives, relevant to different internal stakeholders
Check content impact and effectiveness
✴ Combine several narratives to assess the impact of the information published about your brand
✴ Enrich the impact with advanced analysis of the metadata, context, and reach
✴ Analyze article impact and get a clear brand reputation score
Get insights and copilot
✴ Get data-driven insights from 1.5 million data points about your brand
✴ Train more data to drive even more value from your content
✴ Form several response scenarios to tackle crisis or emerging issues
How Adler Works
First, we analyze publicly available information about the brand. Then, we run the data through multiple layers of AI-driven analysis. We score the data, provide insights, and detect patterns. Finally, the information is shared through and used in corporate or defense contexts.
DUAL-USE TECHNOLOGY
Business & Corporate
•
Defense & Military
•
PR & Comms Agencies
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Universities & Academia
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Business & Corporate • Defense & Military • PR & Comms Agencies • Universities & Academia •
CORPORATE
For PR managers, performance marketing and SEO specialists
Automate information gathering and analysis, get valuable signals from the noise, and decrease decision-making time.
DEFENSE
For national security and defense analysts
Fight disinformation, fake news, and informational attacks. Quickly assess the biggest threats. Spot emerging trends and prevent the most worrying stories from spreading.
What Can You Measure With Adler?
CONTENT IMPACT
Adler scores each piece of content on a scale from -100 to +100. It tells the strength and sentiment (positive or negative) that the text has on the brand's online reputation.
SOURCE AUTHORITY
Source authority is based on MediaRank, PageRank, and other factors that are assessed in the local context, including the authority of the author.
REPUTATION NARRATIVES
Adler helps to evaluate brand’s online reputation from a particular point of view, such as the investor or employer. The score describes how close the brand statements across the text are related to the relevant narratives.
CONTENT QUALITY
Content Quality measures the text quality based on several content features, such as length, use of links, hashtags, metadata, images, and linguistic diversity.
FAVOURABILITY
Favourability combines all the scores from reputation dimensions and tells how the article's overall intention and sentiment impact brand's online reputation.
BRAND PROMINENCE
Brand Prominence tells the visibility and emphasis the content provides to the brand. If the brand is the story's protagonist, the score will be higher; if not, it will be lower.
SENTIMENT
Adler considers the position in which the brand is mentioned in the content piece. It evaluates the sentiment as negative, neutral, or positive and measures its strength on a scale of -100 to +100.
SENTIMENT VARIATION
Adler measures how varied the sentiment towards the brand is by analyzing different statements across the text. The content piece that mentions the brand in both positive and negative contexts will have a higher sentiment variation.
SOURCE QUALITY
Quality combines the qualitative evaluation of source authority, content, and brand prominence. It is a multiplier that defines the strength of the content piece's influence on the brand's image.
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