Case Study
The European Parliament Under Siege: Unmasking Russian Information Warfare
PROBLEM
The full-scale invasion launched by the Russian Federation against Ukraine in February 2022 has required a continuous and adaptive domestic communication effort to justify the war and sustain public support.
OUR RESEARCH
Instead of relying solely on quantitative mention counts, the study employs a multi-step, multimodal analytical process that integrates text embeddings, automated sentiment analysis, temporal spike detection, and deep video analysis of short-form content. This approach makes it possible to uncover not only recurring narratives, but also enables the precise identification and tracking of how harmful messages originate and spread across the information environment.
FINDINGS
Narrative construction:
Domestically, Russia’s crisis playbook combines managerial competence, moral delegitimization of the enemy, and patriotic sacralisation, creating durable domestic consent.
Internationally, targeted messaging intimidation narratives to influence Western audiences.
Communication system centred around the Kremlin has become more decentralised than in earlier phases. Instead of tightly synchronised messaging, today’s ecosystem allows for narrative plurality, contradictions, and slower consolidation.
Semi-autonomous actors — especially Telegram channels and military commentators — increasingly shape the first wave of framing during unexpected events, with official messaging stepping in later to stabilize or legitimize them.
See the Full Story — From TV to TikTok to Telegram.
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Dominyka Bernotaitė,
Head of Sales