Online Reputation Management Tactics: Setting Reputation Management Ambitions (May 31, 2023)
Welcome to our Online Reputation Management Tactics webinar!
At Repsense, we understand that having a positive online reputation is crucial to the success of any business or brand. That's why we're excited to share our proven tactics for managing and improving your online reputation.
There are three main SERP engineering tactics that can help you manage negative information about company/brand:
- Trying to change the information in the source
- Trying to push the source down
- Trying to delete the information in the source
While all three strategies are theoretically possible, the chances of success with deletion are the lowest. This strategy requires significant financial resources, legal expertise, and a strong argument.
Instead, we recommend focusing on the other two strategies: changing the information in the source and pushing the source down.
Changing the information in the source involves building relationships with journalists, clarifying information, improving products, and changing internal strategies. This strategy takes time and perseverance, but if done correctly, the results will benefit your business in the long run.
Pushing the source down on search engine results pages (SERPs) is the most effective strategy for managing your online reputation. This involves using owned assets such as your website, social media, and review platforms to publish positive content that outranks negative content on search engine results pages. We'll show you how to amplify this positive content using PR campaigns and other tactics.
We'll also cover review management and how to turn your customers into brand advocates. We'll discuss the importance of owning and sharing media that you can influence yourself.
At our webinar, you'll learn how to build a strong online reputation and protect your business from negative content. We'll provide real-life examples and case studies to illustrate our tactics and answer your questions along the way.
Don't miss this opportunity to take control of your online reputation.
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