Brand reputation lives in the search box. How can you improve it? (Recorded March 29th, 2023)

Online Reputation Tracking

Today, it's not enough to simply make noise online. Fragmented media and scattered attention mean that brands can no longer be visible on every channel that matters. How can your company stay memorable in the age of forgetfulness?

• Key challenges that communication managers face today
• PESO vs. NIIS models: how to use both for the best results?
• Online reputation tracking as a core tool for brand management

Watch a video from the event: